A highly reputed brand owned by an international manufacturer and marketer that provides complete solutions that recognize and protect products, places, and most of all, people. The company came into being in 1914 when Will Brady, the founder of Brady Corporation, founded the W.H. Brady Company, which traded in elaborate color displays for ice cream shops, point-of-purchase displays, and photographic calendars. Today, the company operates in multiple locations around the world, such as Europe, the Middle East, and Africa. The company provides products that help customers enhance safety, productivity, performance, and security, including printing systems and software, signs, labels, and safety devices. The corporation also has a distinctive customer base in the electrical, aerospace, manufacturing, construction, telecom, electronics, healthcare, and a wide array of other industries. The company's focus on quality led it to launch reliable labels that kept airplane cables and wires identifiable even when they were exposed to extreme temperatures in 1940, which was a remarkable achievement for the company at the time.